Branding is very important to build a product
Why Branding is so important? Because in addition to the identity of the product, the brand will also grow customer loyalty. Usually when someone is already fit and familiar with a brand, he will not easily turn or tempted at another brand.
In addition, for some people, the brand is also often regarded as his identity. However, the match would not only derived from the name, but also the quality of the products, satisfactory service and reasonable prices. More and more consumers are satisfied with the quality of the product, the higher the selling value of the brand.
Here are some things to consider in building a brand image is
1. Simple and meaningful
Based on one of the results of marketing surveys, young people tend to prefer to use products with foreign brand names or else seem alien. However, it does not mean the names nor ogled local impress, you know. Most importantly, choose a name that is simple, so easy to pronounce and remember. In addition, it is better to choose a name brand that has a specific meaning. If you do not want to bother, we can also use their own name into a brand name, as did renowned brands, such as Yves Saint Laurent and others.
2. Use logo
Create a visual logo for the product and brand products. This logo can help a brand that was created in order to seem more luxurious and istimewa.Dengan logo also be the identity of the business we are kebmabngkan and the logo, we can establish a communication through sign that is easily understood and remembered by everyone without language restriction. This is what will be the identity of the business.
3. Targeting the right target market
Another thing that is equally important is to determine the target market, ie who the main target of our business ?. When choosing a target market of middle to top, of image that must be established is a luxury product. Often the small and medium businesses (SMBs)) deciding its targets. Often they want to satisfy clients stuck fancy, once wanted to serve clients an economical medium prices. There is no product that can be the right god for all groups. Because, both markets are difficult to combine.
When we want to chase the target end market, we must dare to post high prices with excellent quality. While on the contrary, if it is to pursue a consumer who is very critical to get a cheap price, then sell the product at a low price, but the quality can be lowered. If we try to be in the middle, it takes foresight is more, because the target market is the upscale, general prestige to buy cheap goods, because they are used by brands branded. While the middle and lower classes, whose brands tend to seek regular, inexpensive origin. Define your market who, from there it will be easier to continue the promotion and added value of your product over a competitor.
4. Promotion on target
Any businessman would want products into talks and praised by many people. But, how to talk when no one knew the product? The trick is always used by the marketers is the promotion technique. Not just any sale, but the sale is right on target. Choose people who are influential in the group to get to know our products. Give him a free sample or invite him to try our products. If he liked it, easily the products we will be known. In addition, we also need to hold a special event to introduce the brand that we are building.
Business cards, flyers, banners also be a means of proper promotion. We can build the brand image of being prooduk we develop wherever we go. Eg through a sticker affixed to the vehicle, bag, or even a T shirt that we wear. Her simple where we are moving, we are pioneering brand also had to keep moving to follow our step
5. piggyback on the fame
This method can also be used, and easy enough so that the products we soon glimpsed the consumer is to make our products are used by a celebrity or public figure when the party or other social event. Because usually what is charged by public figures will soon be a concern of many people. This is where our opportunity to introduce our brand and creating a brand image. It would even be more effective than just display the products in the shop window.
6. Introduction of products
As a brand new product is certainly not widely known. At the time of releasing the product to the market, you should explain in detail to prospective customers about the product, from raw materials, the manufacturing process, to the benefit. Do not forget, also expose the uniqueness and excellence that we have.
7. Make friends with the media
Hmmmm tau doong media have very large effects to influence people's judgment? So, do not just sit in silence and hope the media will be looking for. Send press releases and product samples or an invitation to attend the product launch. If necessary, can also lend some product to receive a special review of the media.
8. Special Services
A quality brand usually always have a VIP customer. Give special service, because they who are usually the first person who is willing to buy our products
We can establish communication by always sending information about the design or the latest products. Whether it's a card, a special mailing list, or SMS info. Make them feel appreciated.
9. Build synergies
Follow the affiliate program or working with the product or another brand. For example, by buying our products, the buyer will get a rebate for product B from other brands. Or the other way, join in those events and ask yourself as a sponsor. The more often involved events, then the sooner we known brand.
We can also create our own event with a synergy with the product or another brand, ranging from events such small, eg if your product is fashion, we can create a program event eg fashion show, etc. If our products are baby products, can create healthy baby contest, baby photo contest, etc.
10. Rivals? No Problem
"Competition is necessary for us to always be able to innovate and benefit consumers," competition has made us and the competitors vying to improve the lack of product or service. If we targeted to high-end customers, then we should try to play and add in the added value (added value) products.
This added value can be obtained in three ways, namely through the content (product performance), context (presentation or packaging, services, interior design or atmosphere), and infrastructure (access).For example, if we have a salon, while there are competitors in the same neighborhood, now we can try to add value added to the atmosphere or gifts to customers. Create a unique product or service that we offer is second to none in the competition.
Do not forget to continue to evaluate the results of promotion and branding that we have done on a regular basis. Note kitalakukan way, whether it is appropriate target market or not, so that we build a brand that can keep moving and increasingly familiar to many people.
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